This month the EdGate Powers Webinar Series takes on an international flair, as we welcome BOOKR Kids Will Gordon. BOOKR Kids is an EdTech concern out of Budapest, Hungary. They grew into the European market before hiring Will and building a plan to enter the U.S. marketplace. Early success overseas helped catalyze their U.S. entry, but they quickly realized they needed more than just a great product to reach their goals.

Along with Will, we also welcome Mike Campbell, President of Advancing Global EDU. Advancing Global is an educational consulting firm that prioritizes helping companies understand market trends, state and federal funding, and helping strategize innovative ways to build market share. Along with his advisory work, Mike is also in the process of launching a virtual, dual-country degree school, a project he is passionate about and will be happy to share some of the challenges he and his team have faced in getting their accreditation.

The goal of the webinar is to uncover some of the more subtle methods and efforts needed to unlock new markets, especially those overseas. As the landscape in the U.S, continues to decentralize to state-level autonomy, businesses entering from overseas need to dig deep into each State’s legislative requirements and unique standards to meet the baseline requirements. Mike and Will are excited to draw upon their experiences to provide hard won insights and how they assimilated them into their (and clients) processes. Some of the topics we will be covering include:

• Identifying challenges unique to the U.S. market and how to address them
• How to streamline adoption processes
• The most common hurdles faced by international companies and how overcome them
• Where can you turn to streamline adoption processes and how can your team get started?
• And much more!