EdGate Powers Podcast #36- with Brett Hodus
Artificial intelligence is rapidly changing educational publishing, enabling organizations to create content faster than ever before. The challenge is that faster content creation does not always produce better educational materials. As publishers race to integrate AI into their workflows, they must balance efficiency with instructional quality, student engagement, and accurate standards alignment. This podcast explores how organizations can leverage AI to streamline content development while preserving the human creativity, pedagogical expertise, and state-specific knowledge required to produce effective learning experiences.
In this episode of the EdGate Powers Podcast, Rich Portelance speaks with Brett Hodus, CEO of Book Buddy Media, about the evolving role of AI in educational publishing, standards alignment, and curriculum development. Together, they discuss why AI works best as an enhancement tool rather than a replacement for educators and content developers, how publishers can responsibly integrate automation into their workflows, and why meaningful educational content still depends on human expertise, creativity, and instructional design.
As AI capabilities continue to evolve, organizations must carefully evaluate where automation creates meaningful value and where human judgment remains essential. Success depends on identifying the right balance between efficiency and quality, allowing AI to support repetitive subtasks while educators, instructional designers, and subject matter experts continue leading creative and pedagogical decisions.
In this episode, you will learn:
- How AI is changing educational publishing and content development.
- Why human creativity remains essential for engaging instructional materials.
- Where AI creates the greatest value within content development workflows.
- Why standards alignment still depends on state-specific expertise.
- How publishers can balance efficiency with instructional quality.
- The role of student engagement in successful educational products.
- Why organizations should evaluate AI at the task level rather than replacing entire workflows.
Why This Conversation Matters
As AI adoption accelerates across education, publishers and curriculum developers face increasing pressure to reduce costs, scale production, and bring products to market more quickly. At the same time, educators and districts continue to expect engaging, standards-aligned instructional materials that reflect local curriculum requirements and support meaningful learning outcomes.
Organizations that thoughtfully integrate AI into well-designed workflows while preserving human creativity, instructional expertise, and standards knowledge will be better positioned to improve productivity, maintain content quality, strengthen curriculum alignment, and deliver more engaging learning experiences.
Join Rich and Brett as they explore the future of educational publishing, not replacing human expertise with AI, but using AI to enhance creativity, improve efficiency, and produce higher-quality instructional content at scale.
Learn how artificial intelligence, when used correctly, can enhance human expertise and workflows.
Brett Hodus is the founder of Book Buddy Media, an audio production company based in the Seattle area that supports publishers in developing and expanding audiobook programs. Since 2008, Brett has worked with organizations across children’s publishing, education, trade, self-help, and Christian markets to create professional, accessible audio content that meets the needs of modern audiences.
With a background rooted in entrepreneurship and business leadership, Brett is known for combining strategic thinking with a hands-on approach to execution. His strengths include business development, workflow optimization, communication, and building collaborative partnerships that help projects move from concept to completion. Recognized for his energetic leadership style and ability to bring people together around new ideas, Brett has spent his career helping organizations grow while adapting to changing technologies and audience expectations.
Rich is passionate about eEdTech and helping people discover pathways to successful careers. He leverages his many years of business experience in strategy, product development, brand creation, and sales & marketing as a frequent industry speaker and sought-after consultant.
Beginning his career in digital marketing and web development, Rich was recruited into the private, independent school market to help usher in digital technologies and social media. During this time, Richard served as a student advisor and was nominated to serve on the CAIS (Connecticut Association of Independent Schools) Technology Commission. In 2012, Rich joined York & Chapel, a brand and digital transformation agency where he began working with secondary and higher ed clients, developing strategies for student engagement and pathway creation. In 2014, Richard founded CareerPath, a SaaS engagement platform. Over the past ten years, Rich has given back to the industry as an advisor to numerous EdTech startups, and generally has had a blast doing what he loves to do — help others succeed.
Questions Answered
During the podcast, we tackle plenty of critical questions about AI adoption and how it continues to change the education industry.
- How has AI changed expectations around educational content over the past year?
- Are educational and edtech publishers facing more pressure to produce content because of AI? What impact does that have on quality?
- Why is purely AI-generated educational content not engaging?
- How do educational and edtech publishers adjust to all 50 U.S. states having different standards?
- What tends to break when content isn’t aligned closely enough to standards and curriculum?
- How do educational and edtech publishers automate standards updates and alignment processes?
- Where is AI useful in educational content creation workflows?
- When educational content is engaging, aligned, done well, and leveraged with AI, what does that look like? What indicates that it will succeed in a real classroom?
- Are buyers placing more emphasis on educational alignment today than they did a few years ago?
- What is the educational market still underestimating about content quality and alignment?
- What should AI edtech product start-ups do to succeed in today’s market?
- What should educational content creators be doing differently right now?